Digital Content Manager Job at East Herts Council Hertford

Job information

An opportunity for an experienced Digital Content Manager has become available to work as part of the council’s communications team. This is an exciting time for you to join us and develop your career as we respond to COVID-19 and look to enhance online access to our services for customers as set out in our corporate plan.

The ideal candidate will have a passion for all things digital media and, if successful, will be responsible for the council’s website and intranet as well as monitoring the effectiveness of digital media content and the councils’ online presence from customer/user perspective – identifying new functionality/ improvements to benefit the council and customers.

Some of the key responsibilities include:

  • Conceptualising, implementing and managing user focused digital content across the council to meet customer and corporate objectives
  • Devising, implementing and maintaining standards for all digital media content accessibility and design
  • Creating, designing and editing high quality and appropriate content for the council’s digital media in conjunction with council services
  • Planning new and innovative ways to utilise digital media as a key communication tool
  • Contributing to, and advising on, the development and implementation of new and enhanced online services and support the transformation and channel shift agenda
  • Delivering training for staff on how to update various platform and current best practice
  • Maintaining an overview of all the council digital platforms to ensure a coherent customer journey is maintained and that branding across sites remains consistent
  • Evaluating and monitoring the council’s email marketing and plan new email marketing campaigns to optimise customer engagement

About you

This role will suit a creative, enthusiastic team player who enjoys a fast-paced environment.

The ideal candidate will have:

  • recognised qualification and relevant experience in digital communications
  • excellent working knowledge of the relevant legislation and regulations (WCAG 2.1, GDPR)
  • specific knowledge of content management systems
  • experience of site search optimisation and information architecture principles
  • creativity and an ability to communicate information to different audiences
  • experience of setting goals in Google Analytics, creating tracked links and campaigns
  • a track record of project delivery
  • the ability to deal with challenging situations using tact and diplomacy
  • excellent verbal and written communication and customer service skills
  • experience of working with multiple stakeholders from the public and private sector

About the Company

Company: East Herts Council

Company Location:  Hertford

Estimated Salary:

About East Herts Council